In today's rapidly evolving technological landscape, organizations are increasingly leveraging artificial intelligence (AI) to gain a competitive edge. This trend is particularly pronounced in the realm of Customer Acquisition and Business Insights Strategies (CAIBS), where AI-powered solutions are transforming how businesses acquire new customers

Research methods form the core of any rigorous investigation. Whether you're a seasoned researcher or just starting your academic journey, understanding these methods is vital. This practical guide will equip you with the knowledge to navigate the world of research with assurance. From defining your research question to analyzing data, we'll cover